In the episode of Content Logistics, Camille Trent hosts Steve Toth, an SEO advisor and former SEO Manager at FreshBooks. The discussion revolves around how to grow your website from 0 to 50k clicks per day. Steve emphasizes the importance of patience in SEO success, as it's a more complicated game than it was a decade ago. He suggests using Google's "People Also Ask" feature to find blue ocean opportunities and SEO Minion, a Chrome extension, to mine these questions. This tool can expand up to 200 questions and copy them to a spreadsheet in one click. These questions can then be run through a keyword clustering tool like keywordcupid.com for efficient content clustering. Steve also shares his experience at FreshBooks, where he was tasked with producing a thousand articles. He used the "People Also Ask" feature to mine questions around accounting, invoicing, entrepreneurship, and taxes, resulting in thousands of articles.