Not every business is on-board yet with the SEO revolution, and that's why we're talking to Ashley Kizzire, Vice President of Marketing at AOE. She's leading the SXO charge in the architecture, engineering, and construction space, and has been creating content that gets results since 1995. In this episode, Ashley shares insights from her journey so far-like how to convince leadership to adopt your vision, as well as advice for getting content in front of a harder-to-reach audience that can apply to any legacy industry, and much more.---------Quote"For years... we've written what we think we should write about, but we didn't have any data behind it. We didn't know for sure but I thought that's probably what our audience would want to hear about. So now we know. Now, we can have the data and I really like being able to show that."---------Key TakeawaysGet ahead of the competition in legacy spaces with pillar-based marketing.Data helps take the guesswork out of content creation.Showing how you stack up in search results compared to competitors is an effective way to get leadership on board with your SEO vision.---------Time Stamps:* (1:02) Ashley's career journey into marketing* (4:24) Historic and current marketing methodologies used in the construction space * (6:08) Educating clients on forward-thinking marketing strategies* (11:49) How Ashley is employing pillar based marketing in a new space * (14:20) Using data to drive content marketing* (15:08) Convincing leadership teams to get on board with SXO marketing* (19:32) Rapid-fire questions --------SponsorThis podcast is brought to you by DemandJump. Tired of wasting time creating content that doesn't rank? With DemandJump you know the exact content to create to increase 1st-page rankings and drive outcomes. Get started for free today at DemandJump.com.--------LinksConnect with Ashley on LinkedInConnect with Christopher on LinkedInConnect with Ryan on LinkedInLearn more about Advancing Organizational Excellence (AOE)Learn more about DemandJump