LinkedIn can be a powerful thing for your company's brand. Trying to corral a bunch of people to follow some LinkedIn best practices is always a challenge, especially since there's a lot of feelings around LinkedIn for people.

What I've created here is a LinkedIn best practices template. You can download it, fill in your company's information-tailoring it to fit your brand and your company-and then distribute it out to your team as a first step in trying to get everyone on the same page for LinkedIn.