Progress, in life and in business, requires a pointed and organized plan. Pablo Picasso is quoted as saying, "Our goals can only be reached through a vehicle of a plan, in which we must fervently believe, and upon which we must vigorously act. There is no other route to success." That is the attitude we take towards assuring business and event goals for ourselves and our clients as members of the Client Success team at Cvent. In each discussion with our customers, we strive to define, work towards, and achieve goals together. Have you had a recent discussion with your Cvent Account Team about your goals? The best goals for proving marked return on investment (ROI) are SMART – Specific, Measurable, Achievable, Relevant, and Time-bound.