Content marketing is the practice of publishing content that does not directly advertise a company's product or brand, but generates interest in those things by providing relevant and helpful information. Content marketing as a strategy is one of the most important sub-strategies of search engine optimization (SEO).

SEO is an affordable marketing technique that allows you to appear higher in search results. To see those boosted SEO rankings, don't forget to use your Google Analytics SEO dashboard! For example, Home Depot has an entire section on their site dedicated to DIY projects and ideas, where they publish guides and tutorials to help homeowners make simple repairs themselves instead of hiring a contractor or other professional.