Warren Buffett famously said "It takes 20 years to build a reputation, and five minutes to ruin it. If you think about that, you'll do things differently." In today's service economy, customer experiences can make or break a brand's reputation in seconds via a flurry of re-tweets, shared videos, and hashtags. We value our time as a finite resource and in our connected economy we expect results with speed and efficiency. How your brand respects its consumers' time shapes their experience and their perception of your business.

We've all experienced a situation of mounting frustration when our time is wasted–being placed on lengthy holds, stuck in slow-moving lines, and even waiting for slow-responding websites. Yet businesses only measure time as it relates to how it impacts their own business. What if instead, we focused externally on the most precious and finite resource available–our customer's time?

If we view our customer's time as an investment in our brand, how might we operate differently to protect that asset? To help us de-construct and dissect any business strategy that is long on innovation and short on end-user experience, we can coin the term "CX-Coin" to measure how your firm is valuing your customer's time.

Here are 5 ways you can increase the value of CX-Coin by investing in your customer's time.