![[Holiday Data Alert] Mobile Conversion Gap Remains Critical Priority on Black Friday](https://main-app-production-public.s3.amazonaws.com/rz2hyog8b22bkgw3nofk5q39k5cq)
Posted Nov 30, 2015
•
2 min read
[Holiday Data Alert] Mobile Conversion Gap Remains Critical Priority on Black Friday
While retail analytics firms RetailNext and ShopperTrack have reported decreases in Black Friday in-store spending, the chase for digital dollars during online commerce's biggest weekend was headlined by the continual impact of the relationship between mobile use and purchase value.
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