Blogging has been a pillar to a powerful marketing plan for some time now, and has the staying power of a long-term, sustainable strategy. Think of a blog as your own personal take on the field of real estate. You are the subject matter expert and have a wealth of knowledge dripping at your fingertips. While it might seem easy enough to open up a blank page and start typing, there are a few blogging faux pas that are slowing you down.