Campaigns compete for attention, from billboards to the airways, when election season rolls around. They jam our mailboxes full of political flyers, and their attack ads take over commercial time. Yes, many communication methods exist, but some are more effective than others.

And that's what brings us to direct voter contact (DVC). This strategy is perhaps one of the best ways for campaigns to reach their voters and get them to listen and engage.

But what exactly does direct voter contact mean? And how can campaigns implement it into their voter outreach strategies? Follow along to find out more.