Associated with
Boris Evelson
Michele Goetz
Aaron Katz
Posted Jun 2, 2022
•
7 min read
Data Into Dollars: Can You Turn Your Data Into Revenue?
Every organization desires a positive return on its investments in data. Forrester data shows that advanced insights-driven businesses (IDBs) are 8.5 times more likely than beginners to report at least 20% revenue growth in 2021. It pays off to become an insights-driven business. Vendors and the media trumpet the success stories of companies that build [...]
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