SEO works because your primary target is an individual consumer. These consumers fit into demographics that make your ideal customer, and they all have the capability to decide whether to buy from you. That's substantially different from a B2B company that has to target key decision-makers at entire companies.

But you can use SEO to reach practically everyone qualified to become your customer. And it'll work for you whether your business earn money through generating leads or selling products. So first, let's talk about how SEO helps your company get leads.