Over a thousand event marketers who registered for our recent event shared that one of their top 3 challenges keeping them up at night is achieving better alignment between marketing and sales.

So if YOU'RE feeling this struggle too, you are NOT alone. And we've got you! Today's episode lasers in on how Steph Pennell, Marissa Maguire, and our very own CMO, Kate Hammitt, approach partnering successfully with Sales to find those pockets of efficiency and drive more ROI from their events.