"CEOs often push to market without securing internal engagement, but full internal commitment is essential to transforming a company into a well-oiled machine," says Perttu Ojansuu, CEO and Co-founder at Happeo

In this episode, we're joined by Perttu Ojansuu, CEO and Co-founder of Happeo, to discuss knowledge management and its profound impact on organizational productivity. Perttu brings his unique lens as a CEO and a knowledge management provider to share how internal marketing, knowledge sharing, and organizational alignment can dramatically influence a business's success. He also explores the specific challenges remote and hybrid organizations face and offers practical solutions for managing knowledge effectively in such environments.

In this episode, you'll learn:
1) Efficient internal knowledge management is critical for organizational productivity
2) AI can significantly enhance organizational productivity by assisting in creating the necessary knowledge and bringing it to the entire organization
3) Internal marketing and knowledge sharing are foundational to external marketing success

Resources:
Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/
Check out The Juice HQ: https://www.thejuicehq.com/
Connect with Perttu on LinkedIn: https://www.linkedin.com/in/perttuojansuu/
Check out Happeo: https://www.happeo.com/

Timestamps:
00:00 AI and its contribution to productivity
02:58 The importance of internal marketing
04:25 When to start knowledge management
06:22 Impact of remote work on knowledge management
11:39 AI's role in marketing and brand
12:18 CEO's perspective on brand and marketing