Tired of using the same old playbook to generate new appointments and opportunities? Want to stop getting hung up on, or having your messages go into the trash? Then you're in the right place.

Over the past six months, I've been using a 4-step LinkedIn sales sequence that is surprisingly simple and effective. It's by far my most effective strategy to date, getting me a consistent reply rate of 37%. And don't worry, it has nothing to do with cold calls - I hate those.

So without further ado, here's the easy 4-step cold outreach sequence that any SDR, AE, or B2B sales team can use to get engagement from prospects and close more deals: