For at least a decade, Google has told
[https://www.youtube.com/watch?v=Rk4qgQdp2UA&feature=youtu.be]us to stop
worrying about how many times a keyword appears in our content. They've said
their algorithms and natural language processing have become better at
understanding the intent of content, so keyword density is less important than
in the early SEO days.

But if you ask most SEO experts, they'll still want to see your keyword appear
multiple times in every piece of content.

So is Google