In a traditional sales-led growth model, the sales team is responsible for generating leads, qualifying those leads, and closing deals. Often this requires cold outreach to kickstart a conversation, only to begin a lengthy sales process and still risk being turned down halfway through.

Today there are more sales reps than ever, and prospects and customers want and expect thoughtful and personalized sales experiences. As a result, it's hard to sell effectively with traditional methods – and that's why we're seeing the rise of a new approach: Product-Led Growth.

Product-led growth (PLG) business models have completely shifted the sales ecosystem and opened up a new and more efficient way for many organizations to grow their revenue.