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Non-Profit Marketing / Convince & Convert / Videos
Lies, Damned Lies, and Content Marketing Metrics
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Anna Hrach Anna Hrach
Posted Jun 22, 2017 • 3 min read
Lies, Damned Lies, and Content Marketing Metrics
Convince & Convert Convince & Convert

Mark Twain had it right about content marketing metrics. No matter how objective your analysis seems to be, cognitive bias affects how every marketer interprets metrics.

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