Preference Centers
Associated with
Barbara Berry Barbara Berry
3 min read
Preference Centers

Building an engaged subscriber list requires more flexibility to be able to deliver the most effective content. In other words, your subscribers should have a say in the email they receive from you. Building a preference center helps reduce opt-outs by giving your subscribers more flexible options on what they receive. Instead of sending your subscribers everything, this form lets them curate their experience resulting in more satisfied and engaged subscribers that are less likely to opt-out.

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