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Look Beyond the Product Marketing Rearview Mirror with Peep Laja, Wynter
Some KPIs, like revenue attribution, keep product marketers looking in the rearview mirror. What they ultimately need to seek is real-time feedback-or get as close to real-time feedback as they can.
Wynter CEO Peep Laja explored this theme in a recent Better Product episode. Listen for more context on how to keep focused on the right goals in product marketing and how to create product messaging that works.
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