Triggered Campaigns
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Barbara Berry Barbara Berry
3 min read
Triggered Campaigns

Email marketers strive to send the right email at the right time. But in practice, with all the different campaigns and analytics to report on, can this actually be achieved? The answer is yes with triggered emails! For instance, as soon as you have a new subscriber, they should receive a welcome email. When they make their first purchase with you, why not celebrate that with an email that highlights the benefits of the purchase? Triggered emails rely on automation to provide a unique experience for every subscriber. Instead of generic email blasts, every subscriber gets personalized content based on the actions they take. These emails save you time so you can focus on the other aspects of email marketing. And because they reach your audience at the right time, they typically will be among your strongest, most engaging emails.

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