If you're running a digital marketing campaign, you know that you need to track
and report your success metrics. Success metrics are the metrics that either
prove or disprove that your strategy is working. Tracking and reporting on those
help you understand what's going on, and they help your higher-ups understand
what effects you've had on growing the business.

SEO campaigns are no different. If you're putting together a strategy to improve
your website's SEO, you have to track your success me