eCommerce brands know how to use social networks. They seem to be especially good at it when it comes to Instagram - reports show that 80% of Instagram users follow at least one eCommerce brand. Their YouTube and Facebook memberships also saw increases, although not as much as Instagram

On their own, social networks can do wonders for a brand. They can increase a brand's recognizability and reach, and provide a platform for direct communication with customers. It's even possible to use them to sell products directly to followers. But every brand, and especially those that are social-savvy, should look for a way to extract more value from their social presence.