Behind the Scenes of ABM Strategy with Marketing Pro Xander Broeffle
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53 min read
Behind the Scenes of ABM Strategy with Marketing Pro Xander Broeffle

Have you ever wondered how the lessons learned from managing a theater stage can revolutionize marketing operations? Xander Broeffle, our esteemed guest and the Senior Director of Marketing Operations at CS2, shares his story, one that elegantly weaves together his experiences from a family foster home to the spotlight of stage management and into the strategic folds of marketing operations. This episode peels back the layers of Xander's career trajectory, revealing how the skills of caregiving and orchestrating theater productions have influenced his approach to marketing, strategic planning, and leading a team that's as dynamic as any cast of characters.