Posted Mar 10, 2022
•
6 min read
The Customer Journey Paradigm for Marketing
B2B buyers seemingly amble along a random path – an actual journey – before closing. And, why wouldn't they? Buyers now have more resources than ever to help inform their decision. At our buyers' fingertips are reviews, social posts, blogs, analyst research, Youtube videos – the list of decision-making resources is endless. The Typical Customer
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