Ethics of Emotional Intelligence in UX Research | UserTesting Blog
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Jennifer DeRome Jennifer DeRome
7 min read
Ethics of Emotional Intelligence in UX Research | UserTesting Blog

There's no doubt that emotional intelligence plays an important role in UX. But along with all the benefits of having a user-centered strategy, there's also the potential for unintended abuse of your knowledge and understanding of your customers. We've discussed the dark side of emotional intelligence in UX before, and in today's article we'll take that a step further and discuss two ways emotional intelligence can be abused and how to weave some ethical safeguards into your process.

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