Black Friday and Cyber Monday are the two biggest spending days of the year for U.S. consumers. This means there's a huge opportunity for small businesses, like yours, to capitalize on the frenzy and generate a massive increase in sales.

Most companies see a small increase of sales on Black Friday and Cyber Monday without much extra effort because 55 percent of consumers plan to visit stores on shopping days like Black Friday or Cyber Monday. (Accenture)

The National Retail Federation does an annual report on holiday spending, and in their 2013 report, they found that 20 to 40 percent of yearly sales for small and mid-sized retailers take place within the last two months of the year!

Are-You-Ready-to-Capitalize-Image-1 Holiday spending has increased significantly over the past four years. In 2013, holiday spending increased 3.1 percent and this year's spending is expected to increase 4.1 percent. (Source: NRF)

Holiday Sales - In Billions Charts from the NRF Foundation's Retail Insight Center. To access this data and more research, please visit the Retail Insight Center. When there's a big opportunity out there, I want to make sure I capitalize on it and squeeze every ounce of benefit from that opportunity and you probably feel the same way. It's a fact that people will spend their money on Black Friday, it's up to you to make sure they spend their money at your small business, rather than at the big box stores. That being said, we are here to help you maximize your Black Friday sales with some Black Friday marketing ideas for small businesses. Here are some ways to capitalize on the spending frenzy and bring more revenue through your doors on Black Friday.