Data is the word on everyone's lips in the business community. And judging from what people are saying, it is a commodity with almost magical properties. Data can predict customer behaviour; it can completely transform the inner workings of a business; it can convert random individuals into brand loyalists; and no matter how much of it you use, it can be replenished almost instantly. Our guide will walk you through all the steps of creating an effective data-driven customer strategy for 2023.