Associated with
Jenna Paton
Adam Lisagor
Posted Oct 29, 2020
•
8 min read
What is B2B marketing?
Consumer marketing is distinct from business-to-business (B2B) marketing. B2B marketers must employ different strategies than B2C marketers. In this article, you'll discover what B2B marketing is, understand the difference between B2B marketing strategies, and learn how to engage and convert your business audience.
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