Associated with
Mike Proulx
Posted Sep 21, 2021
•
7 min read
Consumers Aren't Ready For The Metaverse Yet
In its current state, the metaverse is prime (virtual) real-estate for brands looking to make press headlines, test and learn, and reach a subset of the Gen Z audience. Brands that expect a revenue-based ROI from their metaverse custom media buys will be sorely disappointed.
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