Knowing your target audience is the key to developing or marketing any product. But does this really apply in eLearning? Explore 8 things you need to know about your online learners' backgrounds.

When a child starts school, it's the parents that do the research. The school chooses the best teachers possible and creates the curriculum. Good teachers may take a personal interest in students, deciphering their talents and exploring their personalities. But all this happens after students enroll.

But how about adult online learning? Just like for their kids, it's the adults doing the shopping. So, knowing what interests them is the best way to make them sign up for your eLearning course. In the case of mandatory online training, it means the difference between engaging employees or missing the mark.