Thousands of customer experience professionals congregated in Chicago earlier this month for the Modern Customer Experience 2018 event. If you missed it, don't worry – we have you covered.

Oracle Loyalty debuted as Oracle's hot new CX product, and it's generating a lot of buzz.

Loyalty is BIG. One of the most difficult challenges brands face is acquiring and retaining loyal customers because consumers are no longer brand loyal. They switch brands more than ever, remaining loyal only to their needs in the moment. On the other hand, since loyal customers tend to spend more and are more likely to recommend your brand and become brand advocates, it's imperative to try to build emotional connections with those loyal customers.

At Modern CX 2018, attendees learned how to provide relevant, personalized, and engaging experiences at every step of the customer journey. Here's your inside scoop on the Modern CX Loyalty sessions.