In this episode of The Standup, we sit down with Oren Greenberg, growth marketing advisor and founding partner at Kurve, who has helped teams at every stage navigate complexity and scale smarter.



He shares how conflicting incentives between teams can quietly stall progress, and why misaligned KPIs are usually a symptom of a deeper strategic disconnect at the top. With stories from the field and sharp observations, Oren talks about practical ways leaders can rebuild trust, set clearer goals, and make collaboration feel less like a turf war. Finally, Oren shares sound advice about the evolution of artificial intelligence and why leaders should stay cautious.