A steady growth in mobile marketing sales is promising in both markets and evinces the importance of using mobile marketing strategies to augment but not replace traditional online sales tactics.ComScore recently reported that eCommerce sales through traditional online mediums still outweigh sales via mobile devices. eCommerce sales for Q3 2013 were at $47.5 billion-a 13% growth over last year's Q3. eCommerce spending on smartphones and tablets was at $5.8 billion in Q3, indicating a 26% increase from last year.