The success-or lack thereof-of a sales enablement team isn't the easiest to track because the area itself isn't always clearly defined. When a scaling company develops its initial sales enablement strategy, it's often a struggle to determine exactly what the organization needs to focus on first. And that lack of clarity can present a real problem.
But if there is not a clear understanding of the purpose of sales enablement, it can die very quickly."

So how do you start? Simply. Focus first on a handful of easy-to-identify valuable functions that drive performance in a sales organization. Here are three great ways to start: