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How to Create a Buyer Persona You Will Actually Use | Office Hours, March 2022
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Adrienne Barnes Adrienne Barnes
Karissa Barcelo Karissa Barcelo
Posted Mar 29, 2022 • 11 min read
How to Create a Buyer Persona You Will Actually Use | Office Hours, March 2022
Omniscient Digital Omniscient Digital

Why do marketers often abandon the buyer personas they spend so much time brainstorming? Adrienne Barnes believes that most buyer personas fail because

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