Search marketer Natalie Barreda explores the recent 2018 changes in Google and YouTube advertising, and why they made her go all-in on upper-funnel PPC advertising. Among the many new features that Google has announced in YouTube recently, I picked these four, as these releases really made my upper-funnel mentality kick in. These changes have given me hope in YouTube advertising and got me excited about trying, testing, and pitching it to clients.