Rent credit reporting is also a good way to build loyalty among residents while also helping you stand out from the competition and become the differentiating factor between choosing your property over another. Research has shown that 67% of renters said they would be more likely to rent from a property that offered rent credit reporting than a property that didn't offer it. There's still time for property owners to be early adopters of this service as less than 20% of properties currently report rent payments.