Creating a Shopify store is easy. With a few clicks of a button, you can join the ranks of millions of other businesses already using the ecommerce platform. The hard part comes with converting your store's traffic into sales and repeat customers.

Tools like Google Analytics can give you insights about your store's traffic-like bounce rate, exit rates, session duration, and goal conversion rates-but they do little to tell you about your users' behavior. That's where Hotjar comes in.

Hotjar complements tools like Google Analytics to give you product experience insights that help you and your team build a product your users love.