How Lemme Maximized the Power of UGC Through Its Influencer Gifting Strategy
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Posted Mar 8, 2024 5 min read
How Lemme Maximized the Power of UGC Through Its Influencer Gifting Strategy

In recent years, influencer gifting has evolved significantly but remains a potent strategy for initiating contact with creators, showcasing products, and potentially forging lasting partnerships. Lemme's recent success with influencer gifting exemplifies the power of effectively seeding products to authentically reach broad audiences through user-generated content (UGC), which can lead to viral exposure.

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