While most people think of Pinterest as a social media platform, which it certainly is, there's an often overlooked part of the site that has crucial implications for marketers - its role as a search engine.
In many ways, Pinterest is more search than social. As a result, traditional SEO approaches can work effectively for businesses looking to add Pinterest to their channel lineup. There's plenty of opportunity on the platform for companies in varying industries to use Pinterest to their advantage: expanding their brand presence, getting in front of new audiences, and increasing sales.