What can you do to get people to notice your content and stay engaged with it? Enter the GIF-an animated, looping image that's become a popular staple of online conversations.

So, let's dig into the basics of a GIF then a little deeper into how using GIFs can transform your social media. And how do you pronounce GIF? Do you use a hard g or a soft g sound? People who say "hard g" claim it is because of the origin of the word.