How do you measure content's success at each stage of growth?
This is at the core of Benyamin Elias' content marketing philosophy.
It's not just about "building a media brand" or "SEO content" it's about creating content that finds the viewer where they are emotionally no matter which channel or which stage they're at in their relationship with the brand.
โ
In our conversation we discussed:
๐ Using feedback loops to understand customer intent.
๐ The real role of a content marketing manager.
๐ Curiosity hooks and how to continuously draw people in.