How (and Why) to Set Up Microsoft Ads Event Tracking with Google Tag Manager
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Michelle Morgan Michelle Morgan
Posted Nov 26, 2021 7 min read
How (and Why) to Set Up Microsoft Ads Event Tracking with Google Tag Manager

In this post, we walk you through how to set up event tracking using Google Tag Manager. Why? Because it's the best way to set up conversion tracking in Microsoft Ads for those of us who cannot use URL rules, traditional conversion tracking in Microsoft Ads does not work. This step by step guide will

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