"Know your customer," is a played-out trope, so why do we keep coming back to it?

Amanda O'Callaghan, Director of Content at Rubrik Inc. suggests it's because we constantly have to advocate for customers to other internal teams.

We're broken records, always telling our colleagues nobody cares about our products, but only the benefit our customer gets.

But if we can be patient with them...

Get them involved...

Guide them...

We can create content that others simply can't