Associated with
Lisa Manthei
Posted Oct 12, 2016
•
5 min read
Machines vs. Marketers: Is There a Race to be Won?
In the past, marketers gathered all available information from different sources, and then, based on market research, best practices, benchmark reports, and gut feelings, they would make calculations and decisions regarding the marketing mix. The human element was very strong. With new trends in e-commerce, marketers these days face a much more complicated reality. Consumers ... Continued
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