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The Dark Side Of Data Commercialization
Associated with
Jeff Pollard Jeff Pollard
Jennifer Routhier Isabella Jennifer Routhier Isabella
Victor Milligan Victor Milligan
Posted Apr 10, 2019 • 3 min read
The Dark Side Of Data Commercialization
Forrester Forrester

Forrester Principal Analyst Jeff Pollard discusses the surveillance economy: the way that companies use personal data to influence and manipulate consumers' attitudes, behaviors, and decisions.

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