Google sides with no one in the subdomain vs. subdirectory SEO debate. Instead, they recommend that you choose the option that works best for your business and its long-term strategy. However, many SEO professionals have found that subdomains and SEO don't work well together.

That's why, unless you're a corporation with unique sub-brands like Disney, you should host your blog as a subdirectory vs. subdomain of your site. This approach will give you the best SEO benefits, as well as help your target audience navigate your website and move from awareness to purchase. Keep reading to learn more about the SEO subdomain vs. subdirectory debate, plus what to expect when redirecting a blog from a subdomain to a subdirectory.