Associated with
Chantal Peterson
Posted Aug 27, 2019
•
8 min read
Predictive Analytics: A Crystal Ball for Your Campaign's Success
Predictive analytics use existing customer data to calculate the probability of users clicking an ad, downloading an ebook, responding to an email, or to taking any action within a marketing strategy. The emerging technology allows marketers to test and refine campaigns before launching.
More Ways to Read:
🧃
Summarize
--
The key takeaways that can be read in under a minute
Sign up to unlock
Worth the squeeze
Get access to the condensed version of this piece, and every other article on The Juice, and so much more.
Start a free account on The Juice and we'll send you weekly emails sharing which podcasts, blogs, guides,
etc. are trending with other marketing or sales pros. We call it the Top 5!
Other content from
Ontraport
Featured by agorapulse
