Another year has come and gone, and you're very likely in the middle of finalizing plans, budgets and all kinds of things for the next year. Is this the year you're going to keep going your media relations and social media the same way you've always done it? Or are you going to add something new to the mix? Maybe it's time to figure out how to modernize or liven up what you're doing to help your organization get noticed. Here's 10 ideas for what you can to your media relations and social media: