There may be no industry that has felt the impact as widely and in as much complexity as the supply chain industry. Supply chain industry leaders have had to take immense measures to pivot their business models and adjust their strategies to ensure that they are able to compete in a post-COVID market where supply chain logistics look incredibly different than they did in 2019. Account-based marketing is quickly becoming the standard marketing strategy for the future of the supply chain industry due to the ability to diversify suppliers, the ability to receive enhanced reporting and insights on inventory and in-market audiences, and the power of high-quality personalized engagement.